About U-Sonics Power Cone
U-Sonics Power Cone SDN. BHD. was formed in 1999 following the acquisition of a small cone making Company, located in Malaysia, by the A-Ton Group. The Company then manufactured small paper cones for local consumer electronic market.
Tony Hewitt joined U-Sonics in 2000.
He had formally worked for Kurt Mueller in the UK as Production Manager before becoming their Sales Director.
With his knowledge and experience Tony Hewitt set about designing new machines and formulating pulps to enable U-Sonics to shift focus to professional audio speaker cones and other soft parts.
Significant investment was made in new factory buildings, plant and machinery.
Two new factory units and offices were added giving a total of 43,100 sq. ft of production area.
This was done very successfully and after a number of years the shift was made to where the Company is today: 100% export to many of the world’s leading professional speaker manufactures.
U-Sonics have gained a considerable share of the
market by not only offering a quality product, but by recognising the importance of Quality of service. Quick response for samples, Technical support: ability to understand the Customers’ requirements, quick and efficient Order acknowledgement and short product lead time and above all, simply doing what they say they are going to do, all adds up to “Quality of service”. This has been acknowledged and appreciated by many of U-Sonics Customers, notably Focal who awarded U-Sonics their Best Supplier in 2007 and Eminence Speaker LLC who honoured U-Sonics for Outstanding Delivery in 2012.
In 2013 Tony Hewitt became sole owner of U-Sonics.
"Whilst our Customers have always known our determination to protect their intellectual knowledge, our independence now gives them that little extra peace of mind by knowing that we are no longer associated with businesses that could be perceived as their competitors.”
Meet The Team
With many years’ experience making cone paper Tony has become an established and respected figure in the Loudspeaker industry. He began learning his trade as a young Production Manager at Kurt Mueller UK before becoming their Sales Director in 1997. He joined U-Sonics in May 2000 and set about transforming and growing the business to where it is today. In 2013 Tony was given the opportunity to purchase the Company and is now the sole Owner.
Jacqui has been an integral part of the U-Sonics Team for many years. As well as having overall responsibility for manufacturing, Jacqui has retained her position as head of the Sales Team. This has meant a very Customer focussed philosophy throughout the Company, ensuring always that Customer satisfaction is paramount.
Ms Teoh is another longer serving member of the U-Sonics Team who is “the Customer” within U-Sonics. She will make sure your orders are acknowledged, processed in the shortest time and dispatched when promised. Specialising in shipping Ms Teoh will always endeavour to find the quickest and most competitively priced way of getting U-Sonics product to their Customer.
Ms Cheng has dual roles in U-Sonics: One is communicating with Customers on their sample needs, keeping them informed and updated on progress and when shipped. Another as Secretary to MD, Ms Cheng will make sure he does not “miss” anything. The latter being her most challenging role!
Ms Lee is U-Sonics Sample Coordinator making sure Customer Sample Requests are processed and manufactured to meet their requirements in a timely manner. Another long serving Team Member who has excellent product and process knowledge who can help Customers define their exact requirements.
HC Chong was trained in all aspects of Quality while working for many years for a major Japanese electronics company. Techniques and disciplines learn there he has applied and developed at U-Sonics to ensure the Quality and Consistency of their product.
KK has worked at U-Sonics as Production and Quality Manager before taking on the wider role of Operations Manager. With his knowledge of the process and product he takes care of the day-to-day Manufacturing and ensures the plant is kept in tip-top condition.